Marketing Plan

A strategic plan of how an organisation is to promote itself to customers. Identifying existing and especially new customers, ensuring information about your products meets their needs (research would be carried out to identify these), ensuring visitors to your web site, store etc. have the required information about your products, identify and optimise price points for products (i.e. how much to charge), identifying the return on investments and other analytics to support marketing efforts, and include the sales plan which should work in symbiosis with the marketing plan.