Marketing Plan

A strategic plan of how an organisation is to promote itself to customers.

Considerations for inclusion will typically be:
• Identifying existing and especially new customers,
• ensuring information about your products meets their needs (research would be carried out to identify these),
• ensuring visitors to your web site or store etc. have the required information about your products,
• identify and optimise price points for products (i.e. how much to charge),
• identifying the return on investments and other analytics to support marketing efforts, and • include the sales plan which should work in symbiosis with the marketing plan.